Workshop: Creating a Digital Marketing Strategy
This masterclass will ensure a confident understanding of the digital marketing landscape and the opportunities it can provide your business or cause. The class is a combination of hands-on, theoretical knowledge (the best tools and frameworks available out there for websites, email marketing and social media) and learning from the best work out there.
WHAT IS A DIGITAL MARKETING STRATEGY?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using online tools and platforms. It follows three main stages:
- An audit of your online presence to establish your starting point
- Goal setting for how you would like it to look in the future
- Selecting the resources and tools you will need to reach those goals
WORKSHOP OUTLINE
During the workshop, I will take you through the whole process of creating a digital marketing strategy. You will learn how to:
- Conduct an online presence audit
- Create your digital goals & objectives
- Create & improve your online presence that will include looking at options for websites, and creating content with good SEO
- Creating and expanding email lists
- Establishing and running strong social media profiles and engagement
- Create a content plan and editorial calendar
- Experiment, track, reflect and adjust your plan
Recording of the Workshop
Slide Presentation
Other Resources
Kathleen Holmlund
Kathleen is Giving Women’s Operations & Communications manager. She has been working in the communications field across various corporate and non-profit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has worked on a number of crowdfunding campaigns particularly in her collaboration with Impact Hub Geneva and has presented on the subject on many occasions.